There is no better feeling than opening your store and getting your first sale. The sensation, excitement, rush, is definitely something hard to replicate. Your first sale is the culmination of hard, dedication, patience, and perseverance. The problem however is reaching that milestone. These tips are suggestions that will help you in your quest to obtain the ever elusive first sale.
1. Have Patience.
Do not expect to be an overnight success story. My wife and I opened our first Etsy store, Drink Everyday , in early July of 2017. We didn’t get to experience the joy of euphoria until the very end of the month. There were times of doubt, uncertainty, squabbles, and quitting ( my wife ). My stubbornness however didn’t allow me to give up! It is absolutely normal for a store to not get a sale in the first couple of months. Just like in life there is a learning curve to selling online.
2. Take better pictures.
While having a DSLR , studio lighting, and a professional take your stock photos is great it’s definitely not practical. Make sure you take hi-quality, professional, and white background (whenever possible) pictures. Etsy currently allows you to add up to 10 photos to display to your potential customer. Take as many photos as necessary to show your customer every nook and cranny possible. Make sure you give your customer an in store experience online.
Additional TIP: Depending on the lighting conditions in your home you should consider investing into a product photo booth. I was able to purchase a small photo booth with LED Lights and camera port for less than 20 dollars shipped off WISH.
3. Add content.
Once you’ve managed to get someone to get to your store you’re going to want to make sure that your have something for them to look at. Not having a logo for your shop or a picture of yourself shows you’ve done the absolute minimum to start a shop. Visitors are more willing to buy when all of the options are used. You’re going to also want to add a few listings to your store. If you have variations for your products try to add them as separate listings vs one so it shows you have more than what you do.
Ideally you will also want to have compelling descriptions that connect with your customer. Try to ask yourself what would I need to know in order for me to buy this item? Make sure to describe the process, lead time, and shipping terms.
Additional TIP: There is no shame in looking at what someone more successful is doing. If you find someone with a similar shop, see which ideas work best for them.
4. Learn how to understand some SEO.
Advanced levels of SEO ( Search Engine Optimization) take hours and hours of trial and error to perfect. Make sure you follow some generic SEO tips when it comes to having proper titles, keywords, and descriptions.
Additional TIP: Common best practices for SEO.
- Make sure your most targeted keyword are towards the front of your title – both etsy and google will limit the search possibilities as they restrict the amount of characters they list. Having your strongest keywords in the front will ensure exposure to them.
- Your description should mention your top keyword or keywords
- Use all 15 of your keywords – Use word variations that describe your product.
5. Use promoted listings!
Getting traffic to an unknown store is a bit difficult at the start. Etsy tends to not “trust” you so-to-say so it buries you the search until you get some follows / likes. While promoted listings is an additional cost it should be something you consider.
Promoted listings are paid per click advertising. Your product will potentially be displayed on any of the 3 promotion panes etsy has per page. Deciding how much you want to pay per click boils down to you deciding if you want etsy to take the wheel or if you want to set a specified predetermined price. Your advertise will continue to run over and over until you reach your max daily limit (you set this when you start advertising). Advertisements are displayed in such a way where the highest bidder will receive more adverts until their daily limit is exhausted.
Additional TIP: Drink Everyday – Promoted Listing Details:
Our store has paid $505.22 promoted listings, has received 223 orders, and we’ve sold $3,615.66 worth of merchandise.
Depending on your bottom line this may be good or bad for you. Since we make our products our margins tend to be a little higher than most. We averaged, after cost for promoted listings, $13.94 per sale.
6. Use your tools!
Etsy provides you with some basic tools that will tell you a couple of things based on your visitors habits. It will include some of their searched terms, how many have visited, what country, and times of visits. While powerful in their own right they definitely leave a lot to be desired.
There are 3rd party free / paid services that offer you a more in depth look into your business. One such company is called Etsy Rank. Etsy rank tends to give you some behind the scenes information that is not made readily available to the naked eye.
The most appealing features to me have been Missing Tags, Missing Images, Missing Attributes, SEO Score, and Tracked Competitors. There is no better way to optimize your store to the best of its potential without a tool similar to this. Signing up is free for a basic package and they also have a paid version. I high suggest signing up for at least the free version so you can see what is offered. *This is not a paid advertisement and there is no affiliate link for Etsy Rank*