Setting my business goals for the year

February 15, 2021

Be successful be be successful

Alright? OK! 2021 has finally arrived and we’re already a month and 14 days into this shindig. Usually, more successful business(wo)men have already set their goals, budgets, and plan of attack for the year. In true procrastination fashion; I’m 3 hours late to the event and not ready to party! Within the confines of this blog post, I will detail some of my goals for 2021. I hope , that by writing down my goals, I can hold myself to some level of accountability.  I am hereby setting a reminder for 3 months down the road.  We’re going to make “it”!

Endgame, the final boss –

Without stretching myself too thin… I realistically want to be a little more consistent.  Be that with blog posting, adding items to the store, brainstorming, whatever…  However, setting a schedule, and actually following it is easier said than done. I’ve always found myself to be most productive under sporadic spurts of motivation. Those tend to come very few and far between. On the other hand, I can sit in front of a computer, stare into the inter-webs for hours, and go to bed having done nothing but browse reddit. I know, I know… This is unfortunately not going to help me out in my quest for total domination.

  • Effective immediately – I will actively start “working” on a schedule (as if it were my 8-5). In hopes of not setting the bar too high and burning myself out.. I will actively start working and dedicating MORE time on Tuesdays.

Social Media, so easy a caveman can do it –

I find that the most successful people on social media tend to be extroverts. Substantially harder for an introvert like myself. For them it’s easy posting pictures of their kids, pets, and their Pumpkin Spiced Latte. I have a hard time finding the desire to just log in and even less to post something for someone else. I could just be overthinking it but its extremely taxing and difficult.  WHY DON’T YOU LIKE MY OUT OF FOCUS PICTURES?

  • Effective immediately – I will focus on one social media platform in hopes of becoming better. My plan of attack will start off with Pinterest and finally end up somewhere on Farmers Only.

CTRL + C and CTRL + V

Copying and pasting a successful store / business is probably the easiest and quickest way to achieve some level of success. Something I am vehemently against doing. My pride wont allow me to out-write copy someones hard work and take the easy route to success. Chivalry aside, I don’t see anything wrong with asking someone for help. Worse thing they can say is no.  Luckily for me, my childhood , (and the teenage girls of yesteryear ) prepared me for an onslaught of no’s.

  • Effective immediately – I will actively seek help. I will extend an olive branch in hopes of trading tips with fellow shop owners.

Dress for the position you want, not the one you have.

This year I’ve already started doing things some of the bigger companies are doing. We now have a mail box at the UPS store in order to receive mail separate from our home (13860 Wellington Trade #283 – Wellington, Fl. 33414). In order to improve our customer service and reaction time I have also added another line to our phone plan strictly for the business (561-891-1249).  Finally, I’ve invested a ton of time in migrating our store over to it’s own domain separate from the clutches of amazon and etsy. Hopefully, with the addition of these 3 things, our customer will feel more comfortable purchasing through our store and see us as a legitimate option. Mark this as a goal already finished!

Lamborghini’s for all

Back in 2017 we started our endeavor in hopes of saving enough money to purchase our first home. We wanted the American dream of a family, a white picket fence, and a Lamborghini in the driveway. In 2019, 2 years after we started, we managed to save enough money for a down payment on the house. In 2021 I wish to rekindle the fire that once burned as hot as the sun. This time, my goal isn’t just to save enough to get in through the door.  My goal is to work towards paying off my house, paying off the student loans my wife has acquired, and finally putting that damn white fence around my property.

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